C25 Options of Luxury
Designed and organised by Class Editori and Class, staged by Italo Rota and promoted by the Triennale Design Museum to mark the 25th anniversary of the publisher and the magazine, for the first time the exhibition will recount the history and evolution of fashion, design and luxury in an innovative mix of dates, brands, objects and events focussing on the relationships between brands and their future prospects in displays with a high emotional content and using all technologies.
The protagonists are the key people, companies and products in the birth and evolution of these sectors and which provided stimuli and materials for Rota’s creativity.
C25 Options of Luxury is not an installation with good lighting and pedestals, but instead offers visitors an interactive mix of real objects and their digital representations, created by exploiting the possibilities offered by the most modern technologies to the full. The approach is alluring and revolutionary for such a traditional world as that of luxury, still associated with the craftsmanship of high quality creations.
On display will be 250 objects and ideas from the most important companies who have made key contributions to and represented the evolution of the fashion, design and luxury system in these 25 years.
The multimedia approach enables visitors to interact with tablets and smartphones, or by downloading the application for tablet PC through a path setting each individual objects in its historical context and explaining its importance in the sector’s evolution.
“Albert Einstein asked by journalists about his ideas for the future answered: Yes, the future interests me far more than the past, as I intend living in it. This magnificent phrase summing up his theories on space, time and movement also expresses a great idea that we all share today. Planning our future, which also means thinking about the pleasures of our life, about luxury. Our exhibition will cover this history, this future and this luxury which today we consider one of the gifts of mankind”, says Italo Rota talking about C25 Options of Luxury. “Today luxury extends, projects itself and imagines itself in new dimensions. Time, space and our capacity to move about are part of this tendency and we cannot imagine them without also thinking about nature which will be another key theme of the exhibition, one of the great surprises, together with the intangible world of the web”.
By A Web Design