The Design Week has now become one of the most important economic and cultural events in Milan, and one that involves the entire city, well beyond the actual fair itself. La Triennale di Milano is now one of the top centres of the Fuorisalone, and an off-site meeting place for the public and trade members: designers, architects, stylists, journalists and entrepreneurs.

Investing in La Triennale during the Salone del Mobile means being sure of obtaining the best results in terms of visibility and image. For La Triennale, this event constitutes one of the greatest moments of interaction with the local area, for it brings to the events of the Salone its own institutional objectives of developing and promoting design culture.